“Defy or Die.”

by Staff SOURCE Defy | JA
Photo Credit: Defy

That’s not just a motto. It’s their mantra. Defy was founded in 2008 by Chicago art director Chris Tag.

And they are one of our favorite handmade, heritage brands.Compelled to leave the comforts of an established advertising career to build something truly unique, Chris set out to create a new American classic. At first Defy was a one man show with Chris designing bags till the early morning hours while still holding down his day job. Then one fateful morning on his commute to the city, he was approached by a stranger asking him where he got the bag he was carrying. A quick stop to the nearest ATM later, Chris sold his first bag.

Call that moment a turning point.

And one of the reason's Defy is one of our favorite craftsman brands.

Defy Bags - "Old Materials. New Ideas." from Jerry Rig on Vimeo.