Sharif Hamza: Hydro Powered Rowing-Themed Fashion ShortSOURCE Nowness
Vanguard photographer and director Sharif Hamza melds Ivy League style with Olympic intensity in his new film, enlisting professional athletes and models for a sleek training session.
The filmmaker drew inspiration from the air of exclusivity surrounding the sport. “Rowing has always seemed to be somewhat elitist to me; something that everybody recognizes, but a privileged few actually get to experience," Hamza says. "I also associate that with the world of fashion. So the context was ideal."
STATS FROM ON SET
Location: London Regatta Center, Docklands, London
Distance from 2012 Olympics site: 4.2 miles
Shoot duration: 11 hours
Approximate calories burned: 37,224
Cast: Four male models; five collegiate rowers
Makeup: YSL Touche Eclat under the eyes; Giorgio Armani Face Fabric Foundation; No7 Protect and Perfect body lotion
Special effects: Caudalie Beauty Elixir to create a post-workout glow; three tubs Vaseline to mimic sweat
Hair: Two pots Redken Hardwear 16 Super Strong Gel
To drink: Vita Coco coconut water
To eat: Spanish tortilla, sausage plate, asparagus quiche, Bounce protein balls, GoRaw organic bars, brownies, carrot cake
Boat: Vintage Burgashell coxed four, circa 1980, measuring 12.5 meters long
Camera: One Arri Alexa (with launch)