The Wooster Project Shopping Experience

by Michael Williams SOURCE A Continuous Lean

By the time the trade show circuit rotates to Las Vegas you basically feel like you’ve seen everything you could possibly see. After going to so many shows you sort of feel uninspired and unmotivated, even though you are seeing clothes that won’t be available to buy for months.

Thankfully, Nick Wooster took it upon himself to inject a little excitement and a little Pitti into this most recent Project Las Vegas with his directional Project Wooster. The special section culled together 32 different menswear brands in what felt — enjoyably — much more like an actual shop than a trade show. Wooster merchandised established brands like Isaia, Boglioli, Mackintosh and Levi’s Vintage Clothing with new collections from Raif Adelberg and Todd Snyder to create an interesting mix of tailored and casual menswear. It is definitely — in my opinion — the precise direction men’s style / retail is headed.

Hats off to Wooster for giving people a reason to be inspired, to discover some unexpected things and to meet some new people along the way; especially this late in the trade show process. It should also be said that Wooster himself is quiet and humble in person. I don’t know many men more deserving of praise than him. To me, this all goes back to wanting to see good things happen to good people, and Project Wooster definitely fits that bill.

Above: Mr. Nickelson Wooster

Above: Looks from Todd Synder SS12

Above: Another Todd Snyder look.

Above: Boglioli SS12

Above: More Boglioli

Above: Wolsey. Founded in 1755, it claims to be the oldest clothing brand in the world.

Above: More Wolsey

Above: Nigel Cabourn SS12

Above: Levi’s Vintage Clothing minis. (FYI, Levi’s is a client of Paul + Williams)

Above: Raif Adelberg SS12. Insanely awesome cashmere knits.

Above: More Raif Adelberg