Tiger Beat | How Do You Run?

by Matthew Pike SOURCE Buckets & Spades
Photo Credit: Onitsuka Tiger

My Town My Tracks is the latest interactive campaign from the Japanese sports lifestyle brand, Onitsuka Tiger.

This campaign follows some of the brightest young stars from around the world, documenting their day-to-day life, while highlighting new styles from the OT's SS14 collection.

First we meet up with Erik, a 22-year-old student from Milan, who knows Navigli like the back of his hand. This short video takes you through Erik's favourite hot-spots in the town; cafes + coffee shops, restaurants, weekend hang-outs and also telling us why his town is so special to him. He touches on the differences between Italian + Japanese cultures, the art of sushi making and why the area is becoming a creative hub, embodying the same street culture of the Onitsuka Tiger brand.

Synonymous with street + sportwear culture, Onitsuka Tiger launches this series of videos for SS14 campaign alongside the amazing My Town My Tracks competition, "Snap Your Tracks". Throughout the campaign each individual wears a pair of the super snazz-looking Shaw Runner from the latest collection. If you happen to own a pair of Shaw Runners yourself you could be in for one of the biggest competition prize wins ever known to man!

Just upload an inspiring image of your OT Shaw Runners in your favourite neighborhood using the hashtag #SHAWRUNNER to Instagram/Facebook and you could be in with a chance of winning all of this:

- Four Return Tickets to Tokyo
- Four Night's Hotel Accommodation
- Entry to Two Museums or Local Events
- Dinner for Four at Two Top Tokyo Restaurants

Talk about prizes ay! As if that wasn't good enough - At the end of every week (for the competition's duration) someone will win a brand new bike from tokyobikes + an nifty Onitsuka Tiger t-shirt - Big time regretting not hanging onto my pair now to be honest!

Check out the new SS14 collection here + for more info on the competition and to enter click here.