Sharif Hamza: Hydro Powered Rowing-Themed Fashion Short

by Nowness SOURCE Nowness

Vanguard photographer and director Sharif Hamza melds Ivy League style with Olympic intensity in his new film, enlisting professional athletes and models for a sleek training session.

The filmmaker drew inspiration from the air of exclusivity surrounding the sport. “Rowing has always seemed to be somewhat elitist to me; something that everybody recognizes, but a privileged few actually get to experience," Hamza says. "I also associate that with the world of fashion. So the context was ideal." 


Location: London Regatta Center, Docklands, London

Distance from 2012 Olympics site: 4.2 miles

Shoot duration: 11 hours

Approximate calories burned: 37,224

Cast: Four male models; five collegiate rowers

Makeup: YSL Touche Eclat under the eyes; Giorgio Armani Face Fabric Foundation; No7 Protect and Perfect body lotion

Special effects: Caudalie Beauty Elixir to create a post-workout glow; three tubs Vaseline to mimic sweat

Hair: Two pots Redken Hardwear 16 Super Strong Gel

To drink: Vita Coco coconut water

To eat: Spanish tortilla, sausage plate, asparagus quiche, Bounce protein balls, GoRaw organic bars, brownies, carrot cake

Boat: Vintage Burgashell coxed four, circa 1980, measuring 12.5 meters long

Camera: One Arri Alexa (with launch)

Wardrobe: Raf Simons, Sunspel, Prada, Dior, Tabio
First aid: Sixteen Band-Aids for blisters on the models’ hands