It Goes On Your Permanent Record

by Bjornsolarin SOURCE Vimeo

Be forewarned: this is a world of discriminating taste and particular elegance. And it's not for everyone. It's half about art, half about fashion, and all about self.

The sort of sleazy, dark, back-alley reputation connected with the tattoo culture is fading. Instead, tattoos are now stepping out into the full sunshine of mainstream society. Increasingly, for ordinary people, it's becoming an ordinary thing to do. The one thing every tattoo artist we read about said was along this line from Jason Warren at RRR Tats in Denver, “Remember, it’s permanent. So if you tattoo your boyfriend John’s name on your wrist, and you break up – you better find another dude named John to date!”