Cut Copy Premieres “Need You Now” Vid

by Jessica SOURCE Stereogum

Starting the record off with a patient, slow burn, "Need You Now" is a pop song built using one of the core the principles of club music, the build-and-release.

A couple weeks ago Stereogum brought you “Need You Now,” another nice taste from Zonoscope and the first track on the album. I appreciated the way the song subtly gained more energy as it went on. The video does something similar, building hilarity and weirdness as it heads towards its illogical conclusion. I don’t want to give away what build entails, but I do want to mention that this video also contains a small love story, and plenty of moving portraits that remind me of many awkward senior class photos. The video was directed by Keith Schofield, who’s also done clips for Charlotte Gainsbourg and Beck, and Chromeo, among others.