Doin’ Biz As Nelly

by JA SOURCE Jake Davis / Jim Larer / Vimeo

Nelly, the rapper, has morphed into Nelly, the businessman. "When you're working a business, it is only going to be as successful as the effort you put into it. Now, don’t get it twisted. It’s not like I haven’t made mistakes. But I have been fortunate enough to have done so many other things correctly."

While many celebrities have attempted to conquer the urban market, they have not always been successful. Nelly, however, has outdone the competition with his apple bottom clothing brand. The rapper, now designer has really taken the fashion world by storm. His talent lies in his amazing sense of style, and more importantly, the appreciation he has for women and their bodies.

He has created a hip hop line for real women', rather than designing the familiar cardboard-cutout attire that supermodels feel terrific in.

Nelly designs for women with curves, bubble butts, wide hips, chubby thighs basically, authentic women. Thus, his motto "the clothes should fit a woman, not the woman fit the clothes", is actually appropriate.