Facehunter Stops Traffic In Soho

by Nowness SOURCE Noweness / Vimeo

Facehunter creator Yvan Rodic as he roams the streets of New York, bumps into Terry Richardson, and reveals the secret to catching his eye (play hard-to-get).

Swiss-born, London-based Rodic got his start five years ago snapping attendees at art openings in Paris. “I realized I had a collection of portraits and decided to post them online, as I thought there might be interest in real people," says Rodic. His trumpeting of authentic individuality quickly caught on with fashion enthusiasts across the globe, and Facehunter helped to pioneer the street style genre as a blogging business. These days, Facehunter is a regular fixture at fashion week but Rodic also "hunts" in less expected locales such as São Paulo, Oslo and Reykjavik, photographing compelling strangers for his site and his weekly column in UK newspaper the Observer. "With street style you are a flâneur. You meet someone, create a connection, get a special shot and you are the only one," he says, adding, "Fashion week is like speed dating." For the fall 2011 RTW shows, Rodic was seen shooting events for NOWNESS in each of the four fashion capitals.